Grasshoppers – Cash on Delivery – Courier Service in SL goes global

Dulith Herath

Dulith Herath (Co Founder of Grasshoppers) representing Sri Lanka at Startup summit by SAARC.

Grasshoppers among world’s 40 best innovative digital solutions for World Summit Awards 2018

The Sri Lankan last-mile logistics groundbreaker—Grasshoppers—received an extraordinary global recognition with the WSA, as an outstanding example of digital innovation in e-commerce. Grasshoppers, which is a Kapruka and Avishkaar Frontier Fund merger, was co-founded by Dulith Herath (Sri Lankan tech innovator behind Kapruka.com) and Dr. Harsha Liyanage (creator of Sarvodaya Fusion promoting IT Education across Sri Lanka). Grasshoppers was first nominated for the WSAs by ICTA as a national choice, and went on to compete with nominations from over hundred countries before it got selected into the final round. Grasshoppers was then presented to the WSA Grand Jury in Accra, Ghana where the international jurors reviewed and discussed each shortlisted project to narrow down to the final forty WSA winners of 2018. Grasshoppers is now among the global finalists that include some of the most groundbreaking projects from around the world, outlining radical thinking converging digital innovation with social impact. This means that Grasshoppers will go on to present the unusual model of their business and how it utilises digital platforms in a completely new manner, at the WSA Global Congress with other finalists. This kind of recognition for a Lankan tech startup is quite rare, and signifies how the country is beginning to make stronger strides into the realm where clever use of technology is at the core of enterprise.

The World Summit Awards are a unique awards system linked to the UN World Summit Awards. It selects and promotes local digital innovation that renders a high impact onsocioeconomic development. The awards system brings together an ongoing  series of international events and activities with a global network of start-ups, social entrepreneurs, mentors, jurors, speakers, experts, government leaders, academia and civil society, carving out an international platform for extraordinary stories on how ICTs can have an impact on society. WSAs have been in place for fifteen years now, becoming a quality seal for digital content with societal impact in over hundred and eighty participating countries. WSA stands for the worldwide selection and promotion of digital innovation with a postitve impact on society & the encouragement of young entrepreneurship. The award system is highly diverse and democratic, and was initiated in 2003 in the framework of the UN World Summit on the Information Society (UN WSIS). It contributes to the UN sustainable development goals agenda, by recognising local digital content with an impact on society, demonstrating the richness and diversity of innovative applications.World Summit Awards are conducted by ICNM, an Austrian not-for-profit organisation based in Salzburg and Vienna, Austria.

The awards system recognised Grasshoppers for several reasons such as cutting-edge digital innovation with a strong local relevance, content depth and user value from all UN member state. The venture was also recognised to contribute to the agenda of UN WSIS and UN sustainable development goals by showcasing creative use of digital innovation, fostering entrepreneurship and making platforms accessible at grassroot levels. The business model of Grasshoppers is one that allows local communities to be part of it, and reap the benefits of the company’s growth. The company has a proprietary technology stack that facilitates interactions within its logistics supply chain and provides features like traceability of goods through its network, to their clients. This has gained fantastic traction with different segments of customers including leading e-commerce players, corporates and MSMEs.

With the WSA recognition that Grasshoppers receives, the Lankan tech startup will be able to leverage WSA’s global network of emerging brands, mentors, entrepreneurs, jurors, governmental representatives, ICT experts and international organisations, connecting to new stakeholders, collaborators and possibly even clienteles. In addition to this, WSA network will connect Grasshoppers to over fifteen local, regional and global events, workshops and meetings every year, offering face to face platforms for a multi-level knowledge exchange to propel the venture further. Through WSAs, Grasshoppers will also receive global visibility through national experts network, media partners and strategic cooperation.

 

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For the Young at Heart Sri Lankans

Some super huggable soft toy options available in Sri Lanka

Is there a certain age limit for loving soft toys? if you have properly associated girls, you would know that even the most tight knit tomboyish girl, would also break a smile when she sees an adorably fluffy soft toy. Some might argue that it is a better gift than flowers, well it does last forever. There is a little girl in almost every girl refusing to grow up and this little girl will never stop loving soft toys and honestly there is no such thing as “ENOUGH TEDDIES”  to be frank “MORE IS BETTER”.

With Valentines around the corner, there might be some boyfriends or friends wondering what to get their significant other or potential match, getting a soft toy is always a safe bet, it does not disappoint, pair it with another gift and “Alas” you have the perfect bundle of joy anyone would like.

Depending on the personality of the girl, here are some fluffy gift options worth cuddling.

The “Fashionista”

Well she is indeed the best looking and most well dressed in the lot, she is envied by many girls because they want to be like her and she is the type of girl you are proud of because honestly she draws so much attention.The perfect teddy for your fashionista will be, Lilly  a fluffy yet outstanding teddy.

The “Playful” girl 

She is indeed the most famous and friendly girl and has every aspect of being the absolute perfect girl she is beautiful, attractive, charming, and has a good sense of humour. She is loved by anyone because everyone loves to have a hint of mischief in their lives.The perfect soft toy for this girl is, Mr Ted and we all know how Ted is.

The “Nerd”

Well she is the genius in the bunch who prioritizes studies over everything else, the best soft toy for this type of highly opinionated yet conservative girl would be  Venus the unicorn since she is a strong dreamer and is unique like a unicorn.

The “Motherly” girl

She is the perfect replica of your mother and is the perfect “wife” material girl as she is very mature and serious and has a tendency of looking out for the people around her like a mother hen, she would love to own Brownie Bear a big ball of fur waiting to be hugged.

The “Feminine” girl

She is the old fashioned typically “girly” person who LOVES teddies and Cute things, the perfect soft toy for her would be Cutie Pie Snuggle Bear because “Cutie Pie” has a demure nature unlike the other teddies.

The “Adventurous” girl

Well in simple words she is the Tomboy in the lot who is ready to do anything and she has a knack for challenging herself, she would love to  own the Bat Man Cuddly Toy since she tends to love more “Boyish” things.

The “Ambitious” girl

She is a born leader who prioritizes work over anything else, the best teddy for this type of girl is Snugly Bear well nothing is more “BOSS LADY” than this super cool teddy with the trollable heart.

The “Doubting” girl

She is forever doubting herself though she is amazingly talented. She tends to believe that she is a “Potato” and she would definitely love to own Peggy who is cute and cuddly.

Whatever the type of girl she is, make this Valentine a bit more cuddly and fluffy by gifting her a cute soft toy  on Kapruka.

If you have some more teddy bear suggestions for the special ladies out there do not forget to leave a comment below!

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Are you an Ethical eater residing in Sri Lanka?

A looking glass into ethical eating and Veganism in Sri Lanka

 

If you are reading this post veganism plays an integral part in your life or you are hoping to move away from the mostly ignorant habit of harming animals and embracing a more ethical food consuming habit. First of all it is important to know what being Vegan is and it is not the same thing as being a Vegetarian! A vegan is an individual who avoids to consume any form of animal product which includes milk and bees honey. It is truly a very drastic lifestyle change and you might be wondering whether our local Sri Lankan Cuisine actually accommodate and support this lifestyle.

Sri Lankan cuisine is known to be perfectly spiced with coconut milk or any form of coconut based product used in almost every dish, which is good news for vegans, Sri Lankan cuisine does not rely on animal based products to make the food extra tasty or better, even maldive fish or “Umbalakada” is not important because there are many more alternatives that can be used instead.

 

We Sri Lankans are proud of our food though we are a small and culturally diverse island, through time we have turned into the perfect culinary curry pot. The main ethnic groups are the Sinhalese, Sri Lankan Tamils and Moors of Arab descent. On top of this the Dutch and English colonial years have also left their influences. Altogether this has created an exciting variety of dishes that vary from region to region.

The best season for Vegans is the Mango and Jackfruit / “kos” season, we are blessed with some exotic fruits and vegetables that is not only delicious but really makes being a vegan enjoyable. So our message to all the Vegans out there is to embrace your lifestyle and enjoy some super tasty  Sri Lankan dishes.

Kapruka allows you to send some tasty homemade Sri Lankan dishes suitable for any lifestyle.
order on : Home Made

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Never forget to carry a piece of home when you go to work

“The Joy Maker”

The alarm clock rings and it is another day,

After my cup of tea, I am on my way,

Yes, it is December and everyone is on holiday,

But here I am leaving my family.


All I want to do is to make you proud,

Yes, I work night and day to make sure your delighted,

My job is to create happiness in every neighborhood,

Thank you for loving me even when I’m beyond.


Thank you for the motivation and the patience,

Thank you for tolerating the long hours and silence,

Yes, I might forget to eat, I might be living in somnolence,

The hours are drawing near and I will be back in your presence.


It was truly beautiful to see how our loved ones understood our sacrifice. All this is for our Kapruka,We are a family, One family unbroken, entwined with love and unconditional dedication. Hold on we will come home soon but today we choose to make someone else smile.

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Effective Strategies for Vpn for Windows You Can Begin to Use Today

Just one click and even you’re ready to work with vpn free of charge. First in the event that you recognize completely in relation to vpn. In any other case, you may end up definitely not while using the VPN. A fantastic VPN grants you the power to access the complete Internet wherever you’re, for almost any reason.

What to Expect From Vpn for Windows?

A VPN is undoubtedly the just one solution to your online protection. Besides secure browsing, a VPN also makes it possible for you in order to surf the web anonymously employing a large cache connected with IPs through other countries. If you’re using free of charge VPN to get Windows or a distinct system, you may get limited alternatives if an individual don’t go on to the paid version.

Vpn for Windows: the Ultimate Convenience!

VPN is surely an increasing field full involving folks hoping to gain a good fortune as rapidly as it can be. A VPN encrypts your web traffic through its private secure servers and so, your activity is utterly anonymous. No, free VPN isn’t advisable. Apparently, picking a free VPN for Xbox would be a mistake as they are maybe not dependable and can be more dangerous for your internet freedom.

A VPN is an extraordinary tool to shield your information from cybercriminals. A word of warningalthough a VPN delivers a surplus layer of security it is critical to decide on a provider you may have confidence in. In the world today, an ideal VPN is quite essential, and you also need ton’t utilize it only for gaming. If you want a very best VPN for your personal Mac, X-VPN supplies you with an ideal selection.

The Most Popular Vpn for Windows

A VPN permits businesses to maybe not just offer remote access, but in addition perform advanced access control and authentication so that you can restrict users to certain network areas or solutions. Picking a VPN isn’t a choice to be dismissed. A completely free VPN incorporates some limitation but it could fulfill all your basis requirements. Deciding if you want a complimentary VPN or a premium subscription is merely a personal preference that depends upon your requirements. layoutdesignltd.com

The Vpn for Windows Cover Up

If you’re gonna utilize VPN for your home or office network then you likely router or little server. The VPN has a hassle-free 30-day refund in the odd case you pleased with their services. It is possible to use a superior VPN which has a weak cipher and wind up with something perhaps not so great. A great VPN for gaming should supply you with the option to personalize your connection.

Vpn for Windows Explained

It is possible to work with a VPN in order to connect to its servers in various locations and then access your favourite games you may be struggling to to in the present site. So you have got to dig a little deeper to discover the correct VPN service. Available protocols An excellent VPN service should provide many different protocols for its customers to choose predicated on their requirements. Most VPN providers provide quality at the least 256-bit encryption, which is a lot more difficult to decipher. It’s possible to access unlimited vpn proxy service free of charge.

A History of Vpn for Windows Refuted

You might be unable to tell whether the service is genuine or fake because it is for free. There is also no getting away from how the service is extremely feature-light. To begin with, you need to choose and register for a VPN service. Finding the very best VPN service is a challenging one as there are so many from which to choose. If you’re hunting for the very best VPN solutions, then you’re inside perfect location. In any event, you’ve been led here because now you’re prepared to purchase among the ideal VPN services out there.

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Vpn for Windows Tips


Top Vpn for Windows Choices

Just a single click in addition to you’re organized to make use of vpn cost-free. First when you recognize completely about vpn. In addition, you may possibly discover not really making use of the VPN. A great VPN grants you the ability to access the complete Internet where ever you’re, for just about any reason.

What to Expect From Vpn for Windows?

A VPN is certainly the one particular solution to your across the internet protection. Besides secure surfing around, a VPN also licences you to help browse the net anonymously using a large cache of IPs via other countries. If you aren’t using free of cost VPN regarding Windows or even a distinct system, you might get limited options if an individual don’t in order to the given version.

Vpn for Windows: the Ultimate Convenience!

VPN is definitely an increasing business full of folks intending to generate a bundle of money as rapidly as it can be. A VPN encrypts your web traffic through its very own secure servers and so, your activity is completely anonymous. No, free VPN isn’t advisable. Apparently, picking a free VPN for Xbox would be a mistake as they are perhaps not dependable and they are more dangerous for your internet freedom.

The Chronicles of Vpn for Windows

A VPN is an extraordinary tool to guard your information from cybercriminals. Anything of warningalthough a VPN delivers a surplus layer of security you need to decide on a provider you have confidence in. In the world today, a great VPN is exceedingly essential, so you need ton’t utilize it simply for gaming. If you want a very best VPN for the Mac, X-VPN supplies you with an ideal selection. wpstaging.digipace.net

Details of Vpn for Windows

A VPN permits businesses to maybe not just offer remote access, and perform advanced access control and authentication so that you can restrict users to certain network areas or solutions. Selecting a VPN isn’t a choice to be dismissed. A completely free VPN comes with some limitation but it is going to fulfill all of your basis requirements. Deciding if you prefer a complimentary VPN or a premium subscription is simply a personal preference that depends upon your requirements.

If you’re planning to utilize VPN for your home or office network you definitely likely demand a router or little server. The VPN has a hassle-free 30-day money-back guarantee in the odd case you aren’t pleased with their services. It is easy to use a superior VPN using a weak cipher and find yourself with something not so great. A great VPN for gaming should give you the option to personalize your connection.

How to Get Started with Vpn for Windows?

It is possible to utilize a VPN service to connect to its servers in several locations then access your favourite games you might be not able to to in your present site. So you have to dig somewhat deeper to get the correct VPN service. Available protocols A great VPN service should provide many different protocols for its customers to choose based on their requirements. Most VPN providers provide quality at least 256-bit encryption, which is far more difficult to decipher. It’s possible to access unlimited vpn proxy service without cost.

You will be unable to tell whether the service is genuine or fake because it is free of charge. There is also no getting away from how the service is exceptionally feature-light. To begin with, you should choose and register for a VPN service. Finding the best VPN service is a challenging one and there is so many to select from. If you’re hunting for the very best VPN solutions, then you’re in the perfect location. In any event, you’ve been led here because now you’re prepared to purchase among the ideal VPN services out there.

Posted by Lankan Fire in Review Articles, 0 comments

Effective Strategies for Vpn for Windows You Can Begin to Use Today


How to Get Started with Vpn for Windows?

Just a single click and you’re geared up to employ vpn cost free. First in the event that you acknowledge completely about vpn. In addition, you could wind up not necessarily making use of the VPN. An excellent VPN grants an individual the power to access the full Internet anywhere you’re, for just about any reason. www.babybabies.com.br

A VPN is undoubtedly the 1 solution for you to your online protection. Apart from secure looking, a VPN also makes it possible for you for you to surf the web anonymously employing a big cache associated with IPs by other nations around the world. If most likely using free of charge VPN to get Windows or a various system, you will get limited alternatives if a person don’t for you to the given version.

VPN is definitely an increasing field full involving folks hoping to earn a fortune as rapidly as it can be. A VPN encrypts your internet traffic through its personal secure servers and so, your activity is very anonymous. No, free VPN isn’t advisable. Apparently, choosing a free VPN for Xbox would be a mistake as they are perhaps not dependable and are more dangerous for your internet freedom.

A VPN is an extraordinary tool to protect your information from cybercriminals. Anything of warningalthough a VPN delivers an excess layer of security it is critical to decide on a provider you may have confidence in. In the world today, the perfect VPN is quite important, therefore you need ton’t utilize it only for gaming. If you require a very best VPN to your Mac, X-VPN supplies you with an ideal selection.

A VPN permits organizations to perhaps not just offer remote access, and perform advanced access control and authentication so that you can restrict users to certain network areas or solutions. Picking a VPN isn’t a choice to be dismissed. A completely free VPN contains some limitation but it will fulfill your basis requirements. Deciding should you prefer a complimentary VPN or a premium subscription is just a personal preference that depends on your requirements.

The Upside to Vpn for Windows

If you’re gonna utilize VPN for your office or home network then you certainly likely demand a router or little server. The VPN has a hassle-free 30-day refund in the odd case anyone with pleased with their services. You are able to use a superior VPN using a weak cipher and discover with something maybe not so great. A great VPN for gaming should supply you with the option to personalize your connection.

It is possible to work with a VPN in order to connect to its servers in several locations and access your favourite games you might be unable to to within your present site. So you’ve got to dig a lttle bit deeper to seek out the correct VPN service. Available protocols An excellent VPN service should provide many different protocols for its customers to choose based on their requirements. Most VPN providers provide quality at the least 256-bit encryption, which is much more difficult to decipher. You can access unlimited vpn proxy service at no cost.

The Chronicles of Vpn for Windows

You happen to be unable to tell whether the service is genuine or fake because it is without cost. There’s also no getting away from how the service is exceptionally feature-light. To begin with, you must choose and register for a VPN service. Finding the very best VPN service is a challenging one as there are so many to pick from. If you’re trying to find the very best VPN solutions, then you’re in the perfect location. In any event, you’ve been light emitting diode here because now you’re prepared to purchase among the ideal VPN services out there.

Posted by Lankan Fire in Review Articles, 0 comments

Vpn for Windows Tips


How to Get Started with Vpn for Windows?

Just a single click and even you’re well prepared to use vpn cost free. First when you understand completely with regards to vpn. Otherwise, you may discover not while using VPN. An awesome VPN grants a person the power to access the full Internet anywhere you’re, for every reason.

A VPN is certainly the 1 solution to your on the web protection. Furthermore secure surfing, a VPN also makes way you to surf the web anonymously making use of a massive cache of IPs from other nations around the world. If if you’re using no cost VPN intended for Windows as well as a different system, you can find limited choices if people don’t go on to the paid out version.

VPN can be an increasing sector full of folks expecting to earn a fortune as rapidly as it can be. A VPN encrypts your web traffic through its personal secure servers and so, your activity is completely anonymous. No, free VPN isn’t advisable. Apparently, choosing a free VPN for Xbox would be a mistake as they are not dependable and will be more dangerous for your internet freedom.

The Appeal of Vpn for Windows

A VPN is an extraordinary tool to defend your information from cybercriminals. A word of warningalthough a VPN delivers a surplus layer of security it’s important to decide on a provider you have confidence in. In the world today, an ideal VPN is quite crucial, therefore you need ton’t utilize it just for gaming. If you want a very best VPN for the Mac, X-VPN supplies you with an ideal selection.

The Fight Against Vpn for Windows

A VPN permits organizations to not just offer remote access, and also perform advanced access control and authentication so that you can restrict users to certain network areas or solutions. Picking a VPN isn’t a choice to be dismissed. A completely free VPN contains some limitation but it will fulfill your whole basis requirements. Deciding should you prefer a complimentary VPN or a premium subscription is merely a personal preference that depends on your requirements.

The Upside to Vpn for Windows

If you’re gonna utilize VPN for your office or home network then you definately likely router or little server. The VPN has a hassle-free 30-day refund in the odd case you are not pleased with their services. It is possible to use a superior VPN which has a weak cipher and turn out with something perhaps not so great. A great VPN for gaming should supply you with the option to personalize your connection.

Vpn for Windows Explained

It is possible to utilize a VPN in order to connect to its servers in various locations and access your favourite games you may be can not to inside your present site. So you’ve got to dig a little deeper to discover the correct VPN service. Available protocols An excellent VPN service should provide many different protocols for its customers to choose predicated on their requirements. Most VPN providers provide quality at the very least 256-bit encryption, which is much more difficult to decipher. It is possible to access unlimited vpn proxy service online.

You are unable to tell whether the service is genuine or fake because it is totally free. There’s also no getting away from how the service is exceptionally feature-light. To begin with, you have to choose and register for a VPN service. Finding the best VPN service is a challenging one and there is so many from which to choose. If you’re seeking the very best VPN solutions, then you’re from the perfect location. In any event, you’ve been led here because now you’re prepared to purchase among the ideal VPN services out there. www.tecnoutensil.com

Posted by Lankan Fire in Review Articles, 0 comments

The Ultimate Vpn for Windows Trick

Just 1 click in addition to you’re geared up to work with vpn cost free. First when you acknowledge completely with regards to vpn. In any other case, you might wind up certainly not using the VPN. A fantastic VPN grants people the ability to access the complete Internet anywhere you’re, for virtually any reason.

What to Expect From Vpn for Windows?

A VPN is undoubtedly the first solution to be able to your on the web protection. Besides secure looking, a VPN also makes it possible for you to help surf the web anonymously making use of a massive cache connected with IPs through other international locations. If if you’re using no cost VPN to get Windows or maybe a several system, you might get limited choices if people don’t go on to the compensated version.

The Rise of Vpn for Windows

VPN is definitely an increasing business full regarding folks wishing to generate a fortune as rapidly as you possibly can. A VPN encrypts your web traffic through its very own secure servers and so, your activity is completely anonymous. No, free VPN isn’t advisable. Apparently, choosing a free VPN for Xbox would be a mistake as they are perhaps not dependable and they are more dangerous for your internet freedom.

A VPN is an extraordinary tool to defend your information from cybercriminals. Anything of warningalthough a VPN delivers a surplus layer of security you will need to decide on a provider you could have confidence in. In the world today, a great VPN is exceedingly important, and you also need ton’t utilize it exclusively for gaming. If you want a very best VPN for your personal Mac, X-VPN supplies you with an ideal selection. theinfinitycreative.com

A VPN permits businesses to maybe not just offer remote access, but in addition perform advanced access control and authentication so that you can restrict users to certain network areas or solutions. Choosing a VPN isn’t a choice to be dismissed. A completely free VPN is sold with some limitation but it will probably fulfill your basis requirements. Deciding should you prefer a complimentary VPN or a premium subscription is just a personal preference that is determined by your requirements.

The Vpn for Windows Cover Up

If you’re planning to utilize VPN for your office or home network then you likely demand a router or little server. The VPN has a hassle-free 30-day refund in the odd case you aren’t pleased with their services. It is easy to use a superior VPN along with a weak cipher and find yourself with something perhaps not so great. A great VPN for gaming should provide you the option to personalize your connection.

Whispered Vpn for Windows Secrets

It is possible to utilize a VPN service to connect to its servers in various locations then access your favourite games you might be unable to to with your present site. So you’ve got to dig slightly deeper to seek out the correct VPN service. Available protocols A fantastic VPN service should provide many different protocols for its customers to choose predicated on their requirements. Most VPN providers provide quality at the least 256-bit encryption, which is much more difficult to decipher. You can access unlimited vpn proxy service at no cost.

A History of Vpn for Windows Refuted

You will be unable to tell whether the service is genuine or fake because it is at no cost. There is also no getting away from how the service is excessively feature-light. To begin with, you have to choose and register for a VPN service. Finding the best VPN service is a challenging one as there are so many available. If you’re hunting for the very best VPN solutions, then you’re inside perfect location. In any event, you’ve been light emitting diode here because now you’re prepared to purchase among the ideal VPN services out there.

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What does it take for a MAINSTREAM E-COMMERCE PLAYER LIKE KAPRUKA TO BEAT BREAD AND BUTTER AD COMPANIES IN THEIR space?

What does it take for a MAINSTREAM E-COMMERCE PLAYER LIKE KAPRUKA TO BEAT BREAD AND BUTTER AD COMPANIES IN THEIR space?

Kapruka clinched the SLT ZERO ONE AWARD FOR DIGITAL EXCELLENCE IN MARKETING IN THE MOST COMPETITIVE RETAIL SECTOR, beating top Brand campaigns crafted by award winning agencies at possibly half the cost. But why did we win this title? It is a very simple fact, no agency or any organization can live, breathe, eat, sleep and dream your brand, no one understands the true meaning and value of your organization but yourself.

Kapruka is an organization dedicated to making people happy, it’s not just another organization, each day our employees walk in through the gates of Kapruka thinking of the different people they are going delight, our goal is to put a smile on the faces of our customers.This year’s Valentines Campaign was no different, our talented marketing team led by Suresh Eranda wanted a simple and creative campaign that was relevant for everyone, who has won and lost this incredible battle called “LOVE”. Kapruka is a relatable brand with a reputation for opening the eyes of our customers and allowing them to see the bigger picture, it’s often tear jerking where we address matters often left ignored, but that is our recipe for being so close to our ever growing customer base.

This campaign had many obstacles, but we as a company was able to pull off a record-breaking growth rate in Kapruka’s history and more importantly were able to receive many valuable feedback from customers, celebrities, and most stakeholders who are connected to our business. This was a great campaign for us as an organization and also set the tone in believing how much we can achieve through using digital media effectively.

Social media collaborators and content creators like Wasthi and FTT played a huge part in making our campaign so successful. Firstly, Kapruka repositioned the perception of a “Gift” by creating an impactful advert and aggressive marketing campaign together with FTT with the tag “හැම ආදර කතාවකම මතක හිටන තෑග්ගක් තියනවා” line depicting how every memory is bound to a gift encouraging our customers to purchase our product to create a unique memory this Valentines’.“Wasthi” moved away from their usual type of videos and created a video for Valentines’ called “නුරාවනි “, where product placement was used successfully as the bouquet used in this video resulted in being the highest selling item. “Nurawani” was #1 trending in YouTube and became viral in multiple social media platforms.

      

Kapruka was able to show that marriage does not mean it is the end of a love story, however many couples feel the affection and romance declining especially after having children. Kapruka created a marketing campaign that would rekindle this love that’s been hidden and forgotten by showing old memories and arousing lost memories of how a tiny gesture of love, ended up making a person extremely happy and how they should redo this or continue this habit.Kapruka produced a commercial which highlights how important to sustain a healthy marriage life through this occasion by gifting, which has no age barrier from the millennial to Gen X.

Kapruka was able to recognise that No one feels more upset, left-out and bitter during valentine’s than the loners, Kapruka included this segment as well. A social experiment was conducted where participants were asked questions about their first love and many people answered that their first love is their parents. Then Kapruka altered the common perception of Valentines only being for lovers into a day that celebrates love in general, love which is of many different forms which could be parental, friendship or a simple gesture of showing appreciation to a person who means a great deal to an individual.

Kapruka being proactive and tackling all the sudden market threats successfully was able to penetrate into the rural markets with most sales coming from the outskirts of the country even as far as Jaffna and the marketing campaign focusing on the parents created a tremendous social uproar as it was able to melt anybody’s heart.

THIS IS THE SECRET OF OUR SUCCESS!

 


 

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