Love

For the Young at Heart Sri Lankans

Some super huggable soft toy options available in Sri Lanka

Is there a certain age limit for loving soft toys? if you have properly associated girls, you would know that even the most tight knit tomboyish girl, would also break a smile when she sees an adorably fluffy soft toy. Some might argue that it is a better gift than flowers, well it does last forever. There is a little girl in almost every girl refusing to grow up and this little girl will never stop loving soft toys and honestly there is no such thing as “ENOUGH TEDDIES”  to be frank “MORE IS BETTER”.

With Valentines around the corner, there might be some boyfriends or friends wondering what to get their significant other or potential match, getting a soft toy is always a safe bet, it does not disappoint, pair it with another gift and “Alas” you have the perfect bundle of joy anyone would like.

Depending on the personality of the girl, here are some fluffy gift options worth cuddling.

The “Fashionista”

Well she is indeed the best looking and most well dressed in the lot, she is envied by many girls because they want to be like her and she is the type of girl you are proud of because honestly she draws so much attention.The perfect teddy for your fashionista will be, Lilly  a fluffy yet outstanding teddy.

The “Playful” girl 

She is indeed the most famous and friendly girl and has every aspect of being the absolute perfect girl she is beautiful, attractive, charming, and has a good sense of humour. She is loved by anyone because everyone loves to have a hint of mischief in their lives.The perfect soft toy for this girl is, Mr Ted and we all know how Ted is.

The “Nerd”

Well she is the genius in the bunch who prioritizes studies over everything else, the best soft toy for this type of highly opinionated yet conservative girl would be  Venus the unicorn since she is a strong dreamer and is unique like a unicorn.

The “Motherly” girl

She is the perfect replica of your mother and is the perfect “wife” material girl as she is very mature and serious and has a tendency of looking out for the people around her like a mother hen, she would love to own Brownie Bear a big ball of fur waiting to be hugged.

The “Feminine” girl

She is the old fashioned typically “girly” person who LOVES teddies and Cute things, the perfect soft toy for her would be Cutie Pie Snuggle Bear because “Cutie Pie” has a demure nature unlike the other teddies.

The “Adventurous” girl

Well in simple words she is the Tomboy in the lot who is ready to do anything and she has a knack for challenging herself, she would love to  own the Bat Man Cuddly Toy since she tends to love more “Boyish” things.

The “Ambitious” girl

She is a born leader who prioritizes work over anything else, the best teddy for this type of girl is Snugly Bear well nothing is more “BOSS LADY” than this super cool teddy with the trollable heart.

The “Doubting” girl

She is forever doubting herself though she is amazingly talented. She tends to believe that she is a “Potato” and she would definitely love to own Peggy who is cute and cuddly.

Whatever the type of girl she is, make this Valentine a bit more cuddly and fluffy by gifting her a cute soft toy  on Kapruka.

If you have some more teddy bear suggestions for the special ladies out there do not forget to leave a comment below!

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Never forget to carry a piece of home when you go to work

“The Joy Maker”

The alarm clock rings and it is another day,

After my cup of tea, I am on my way,

Yes, it is December and everyone is on holiday,

But here I am leaving my family.


All I want to do is to make you proud,

Yes, I work night and day to make sure your delighted,

My job is to create happiness in every neighborhood,

Thank you for loving me even when I’m beyond.


Thank you for the motivation and the patience,

Thank you for tolerating the long hours and silence,

Yes, I might forget to eat, I might be living in somnolence,

The hours are drawing near and I will be back in your presence.


It was truly beautiful to see how our loved ones understood our sacrifice. All this is for our Kapruka,We are a family, One family unbroken, entwined with love and unconditional dedication. Hold on we will come home soon but today we choose to make someone else smile.

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What does it take for a MAINSTREAM E-COMMERCE PLAYER LIKE KAPRUKA TO BEAT BREAD AND BUTTER AD COMPANIES IN THEIR space?

What does it take for a MAINSTREAM E-COMMERCE PLAYER LIKE KAPRUKA TO BEAT BREAD AND BUTTER AD COMPANIES IN THEIR space?

Kapruka clinched the SLT ZERO ONE AWARD FOR DIGITAL EXCELLENCE IN MARKETING IN THE MOST COMPETITIVE RETAIL SECTOR, beating top Brand campaigns crafted by award winning agencies at possibly half the cost. But why did we win this title? It is a very simple fact, no agency or any organization can live, breathe, eat, sleep and dream your brand, no one understands the true meaning and value of your organization but yourself.

Kapruka is an organization dedicated to making people happy, it’s not just another organization, each day our employees walk in through the gates of Kapruka thinking of the different people they are going delight, our goal is to put a smile on the faces of our customers.This year’s Valentines Campaign was no different, our talented marketing team led by Suresh Eranda wanted a simple and creative campaign that was relevant for everyone, who has won and lost this incredible battle called “LOVE”. Kapruka is a relatable brand with a reputation for opening the eyes of our customers and allowing them to see the bigger picture, it’s often tear jerking where we address matters often left ignored, but that is our recipe for being so close to our ever growing customer base.

This campaign had many obstacles, but we as a company was able to pull off a record-breaking growth rate in Kapruka’s history and more importantly were able to receive many valuable feedback from customers, celebrities, and most stakeholders who are connected to our business. This was a great campaign for us as an organization and also set the tone in believing how much we can achieve through using digital media effectively.

Social media collaborators and content creators like Wasthi and FTT played a huge part in making our campaign so successful. Firstly, Kapruka repositioned the perception of a “Gift” by creating an impactful advert and aggressive marketing campaign together with FTT with the tag “හැම ආදර කතාවකම මතක හිටන තෑග්ගක් තියනවා” line depicting how every memory is bound to a gift encouraging our customers to purchase our product to create a unique memory this Valentines’.“Wasthi” moved away from their usual type of videos and created a video for Valentines’ called “නුරාවනි “, where product placement was used successfully as the bouquet used in this video resulted in being the highest selling item. “Nurawani” was #1 trending in YouTube and became viral in multiple social media platforms.

      

Kapruka was able to show that marriage does not mean it is the end of a love story, however many couples feel the affection and romance declining especially after having children. Kapruka created a marketing campaign that would rekindle this love that’s been hidden and forgotten by showing old memories and arousing lost memories of how a tiny gesture of love, ended up making a person extremely happy and how they should redo this or continue this habit.Kapruka produced a commercial which highlights how important to sustain a healthy marriage life through this occasion by gifting, which has no age barrier from the millennial to Gen X.

Kapruka was able to recognise that No one feels more upset, left-out and bitter during valentine’s than the loners, Kapruka included this segment as well. A social experiment was conducted where participants were asked questions about their first love and many people answered that their first love is their parents. Then Kapruka altered the common perception of Valentines only being for lovers into a day that celebrates love in general, love which is of many different forms which could be parental, friendship or a simple gesture of showing appreciation to a person who means a great deal to an individual.

Kapruka being proactive and tackling all the sudden market threats successfully was able to penetrate into the rural markets with most sales coming from the outskirts of the country even as far as Jaffna and the marketing campaign focusing on the parents created a tremendous social uproar as it was able to melt anybody’s heart.

THIS IS THE SECRET OF OUR SUCCESS!

 


 

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