Month: December 2018

Never forget to carry a piece of home when you go to work

“The Joy Maker”

The alarm clock rings and it is another day,

After my cup of tea, I am on my way,

Yes, it is December and everyone is on holiday,

But here I am leaving my family.


All I want to do is to make you proud,

Yes, I work night and day to make sure your delighted,

My job is to create happiness in every neighborhood,

Thank you for loving me even when I’m beyond.


Thank you for the motivation and the patience,

Thank you for tolerating the long hours and silence,

Yes, I might forget to eat, I might be living in somnolence,

The hours are drawing near and I will be back in your presence.


It was truly beautiful to see how our loved ones understood our sacrifice. All this is for our Kapruka,We are a family, One family unbroken, entwined with love and unconditional dedication. Hold on we will come home soon but today we choose to make someone else smile.

Posted by Curious Angel in Review Articles

What does it take for a MAINSTREAM E-COMMERCE PLAYER LIKE KAPRUKA TO BEAT BREAD AND BUTTER AD COMPANIES IN THEIR space?

Kapruka clinched the SLT ZERO ONE AWARD FOR DIGITAL EXCELLENCE IN MARKETING IN THE MOST COMPETITIVE RETAIL SECTOR, beating top Brand campaigns crafted by award winning agencies at possibly half the cost. But why did we win this title? It is a very simple fact, no agency or any organization can live, breathe, eat, sleep and dream your brand, no one understands the true meaning and value of your organization but yourself.

Kapruka is an organization dedicated to making people happy, it’s not just another organization, each day our employees walk in through the gates of Kapruka thinking of the different people they are going delight, our goal is to put a smile on the faces of our customers.This year’s Valentines Campaign was no different, our talented marketing team led by Suresh Eranda wanted a simple and creative campaign that was relevant for everyone, who has won and lost this incredible battle called “LOVE”. Kapruka is a relatable brand with a reputation for opening the eyes of our customers and allowing them to see the bigger picture, it’s often tear jerking where we address matters often left ignored, but that is our recipe for being so close to our ever growing customer base.

This campaign had many obstacles, but we as a company was able to pull off a record-breaking growth rate in Kapruka’s history and more importantly were able to receive many valuable feedback from customers, celebrities, and most stakeholders who are connected to our business. This was a great campaign for us as an organization and also set the tone in believing how much we can achieve through using digital media effectively.

Social media collaborators and content creators like Wasthi and FTT played a huge part in making our campaign so successful. Firstly, Kapruka repositioned the perception of a “Gift” by creating an impactful advert and aggressive marketing campaign together with FTT with the tag “හැම ආදර කතාවකම මතක හිටන තෑග්ගක් තියනවා” line depicting how every memory is bound to a gift encouraging our customers to purchase our product to create a unique memory this Valentines’.“Wasthi” moved away from their usual type of videos and created a video for Valentines’ called “නුරාවනි “, where product placement was used successfully as the bouquet used in this video resulted in being the highest selling item. “Nurawani” was #1 trending in YouTube and became viral in multiple social media platforms.

      

Kapruka was able to show that marriage does not mean it is the end of a love story, however many couples feel the affection and romance declining especially after having children. Kapruka created a marketing campaign that would rekindle this love that’s been hidden and forgotten by showing old memories and arousing lost memories of how a tiny gesture of love, ended up making a person extremely happy and how they should redo this or continue this habit.Kapruka produced a commercial which highlights how important to sustain a healthy marriage life through this occasion by gifting, which has no age barrier from the millennial to Gen X.

Kapruka was able to recognise that No one feels more upset, left-out and bitter during valentine’s than the loners, Kapruka included this segment as well. A social experiment was conducted where participants were asked questions about their first love and many people answered that their first love is their parents. Then Kapruka altered the common perception of Valentines only being for lovers into a day that celebrates love in general, love which is of many different forms which could be parental, friendship or a simple gesture of showing appreciation to a person who means a great deal to an individual.

Kapruka being proactive and tackling all the sudden market threats successfully was able to penetrate into the rural markets with most sales coming from the outskirts of the country even as far as Jaffna and the marketing campaign focusing on the parents created a tremendous social uproar as it was able to melt anybody’s heart.

THIS IS THE SECRET OF OUR SUCCESS!

 


 

Posted by Curious Angel in Review Articles
Is Halal Important in Sri Lanka?

Is Halal Important in Sri Lanka?

I always wondered what the word “Halal” means, it appears at the back of packaging and especially at restaurants.When i researched on the true meaning of “Halal” i was surprised that it meant ‘permissible’ in Arabic where as per Islamic principles, the term Halal takes a specific, well-defined meaning where individuals who choose to adhere to Islamic law are expected to be concerned with the permissibility, or Halal aspect, of any human activity they wish to indulge in. This was indeed news to me as i always believed that Halal was only related to food and the sourcing of meat and was not very conscious of its important in Sri Lanka.

Coming back to my initial question “Is Halal Important?” YES INDEED! It is very important here in Sri Lanka as well, because we are living in a multi ethnic, multi religious country where we respect each other or else we should respect each other. Owing this reason, it is very important to accommodate information and details regarding Halal Certification and Halal Compliance for our Muslim friends.

Kapruka has a unique service where food items from Halal Certified Sri Lankan restaurants can be ordered and sent to love ones or just enjoyed by yourself.We offer food from;

Eastern Wok

which is the 1st Halal Restaurant in Sri Lanka which was started in 1992. They offer an array of Eastern dishes ranging from noodles to sizzling lobsters with an average cost of around Rs 3000 for 2 people.
Order on Eastern Wok

Mango Tree

A Halal certified Indian restobar famous for its North Indian Cuisine.LKR 3000 for two peopel (approx.)
Order Mango Tree

Indian Summer

Indian Summer has something to appeal to any palate and anyone being Halal certified as well offering a wide range of Authentic North Indian dishes. LKR 3500 for two people (approx.)
Order on Indian Summer

Urban Kitchen

Urban Kitchen offers 233 choices inspired by Italian, Mexican, Japanese, Chinese, Malaysian, Thai, European and Middle Eastern cuisines.LKR 3500 for two people (approx.)
Order on Urban Kitchen

Manhattan Fish Market

At the Manhattan Fish Market, our guests are served with lip-smacking American-style seafood.LKR 4500 for two people(approx.)
Order on Manhattan Fish Market
In conclusion it is important to be inclusive and we at Kapruka understand that perfectly. If you are feeling hungry or you want to surprise someone with a yummy meal, Kapruka got you covered.

Posted by Curious Angel in Review Articles