Kapruka

Global Shop FAQ

 

  1. What products can I order through the Kapruka Global Shop?
  • You can search any product on global e-commerce web sites and you may order via ‘Kapruka Global Shop’ except particular product categories which are not allowed to import to Sri Lanka as the rules imposed by Sri Lanka Customs.

 

  1. From which countries can I order products?
  • Your global e-commerce site should meet following criteria to order via Kapruka Global Shop

 – It should ship products to USA

 – Price should be mentioned in US Dollars

 

  1. Not allowed to ship – Temporarily (Due to the central bank rules & regulations)
  •    Mobile phone
  •    TVs
  •    Refrigerators
  •    Monitors
  •    Perfumes
  •    A/C unit
  •    Footwear

 

  1. How can I get price quotation from ‘Kapruka Global Shop’ ?
  • URL (web page link) of your product should be copied and pasted on Kapruka Global Shop Price Quotation tab
  •  Site name / Weight / Dimension of the product will be detected by Kapruka Global Shop auto price checker
  • In Product Type / Tax category – Type your product name (Ex — laptop / watch / toy then it will show the  correct product / tax category)
  • Select your shipping method — Air Freight / Sea Freight : We recommend you to select Sea Freight if your product weight is over 5kg.

 

  1. What should I be aware of when buying overseas product?
  • Seller’s delivery time to our warehouse (USA / India)
  • Warranty conditions: check the individual product pages for details.
  • Product manuals: instructions and safety warnings are in which language.
  • Product manufactured standards, specifications, labeling requirements, voltage and other electrical standards (requirement of an adapter if needed)

 

  1. What is included in the price?
  • You will only pay what is shown in final price on the Auto Price Checker / Email quotation.
  • This price is inclusive of Cost of the item + Freight charge + Customs duties, taxes + customs clearance fees + Kapruka Global Shop fee

 

  1. Product receiving time period / When will I receive my order?
  • Seller’s delivery time to send it to our warehouse (USA / India) is indicated on the product page of global e-commerce site ( business days – weekends and public holidays are not counted)
  • Air Freight – it will arrive in Colombo within 8 to 11 days from the date of item received to our warehouse (USA/India)
  • Sea Freight – it will arrive in Colombo within 4 to 6 weeks from the date item received to our warehouse (USA/India)
  • The customs clearance in Sri Lanka and the first attempt to deliver the order to your doorstep is within above mentioned time duration.

 

 

  1. What payment method can I use to buy ‘Kapruka Global Shop’ Products?
  • Pay through Credit Card (secured payment gate)
  • Direct Bank Deposit
  • Pay by Cash

 

  1. Can I cancel my order of ‘Kapruka Global Shop’ Products?
  • The following cancellation policy will  be applied;                                                                                                                                                                                             – Once we ordered / shipped your product from the main e-commerce site, it won’t be able to cancel. Therefore, you cannot cancel or claim refund on this ground.

 

  1. Can I return `Kapruka Global Shop’ Products?
  • The following return policy applies to ‘Kapruka Global Shop’ Products;

– If the item is defective / damaged / different than the ordered product or is not according to the  sellers  specification,You have to inform this to Kapruka Global Shop within 24 hrs from the received date.

 

  1. How can I claim a refund / am I entitled to a refund after returning overseas product?
  • You are eligible for a refund only if your return meets the requirements set out in the ‘Kapruka Global Shop’ Products return policy.
Posted by Rachitha in shop

Dulith Herath’s take on entrepreneurship

Every successful entrepreneur has a unique story detailing their success. In the case of Dulith Herath, it took him 14 years of 18-hour days to finally end up with his company being valued at 100 million USD. Mind you, throughout these 14 years, the growth was purely organic. No investors and no borrowings. Needless to say, we were most intrigued about his input on the topic of entrepreneurship.

Where did your drive to become an entrepreneur come from?

I think it goes back to my childhood. Even in school, my idea of role play was to be a leader. I recall how I would distribute ID tags to my friends, and they would assume the role of my employees. My strengths always seemed to lean more towards getting my classmates together so we could learn in groups.

 Is there a story behind the Kapruka name?

Literally translated from Sinhala to English, the word describes a wishing tree. Additionally, I wanted a name that easily rolls off the tongue, one that you cannot misspell. The name also does not limit me to one particular industry, it has even given me the freedom to trade services.

“I am also lobbying for entrepreneurship to be taught in schools. If we can learn about history, I don’t see why entrepreneurship is not part of the curriculum.”

Can you recall some defining moments in your career?

The first would have to be my initial orders that ranged from around 2 to 3 a week. Then I remember making my first million dollars. Eventually that turned into 10 million dollars and we kept growing. After Kapruka reached its peak, I appointed a new CEO to take lead of the business so that I could spend time on developing new ventures.

What other ventures are you currently occupied with?

One is called the Global Shop; this allows people to order from Amazon and Ebay with relative ease. Then have Grasshoppers. This is a business that facilitates the deliveries of other ecommerce websites and social media sellers in Sri Lanka. Java Lounge is also another one of my ventures in the local 3 café space.

 Do you think entrepreneurs have an abundance of opportunities in Sri Lanka?

In most developed companies, their economies are driven by it startups, for instance, Japan was completely developed by thousands of entrepreneurs. Sri Lanka on the other hand is a blank sheet, ready to be painted by all the unique ideas that entrepreneurs bring to the table. Having said, I believe that there are plenty of opportunities in Sri Lanka.

 In your view, what role should the government play in supporting entrepreneurs?

Governments do not need to intervene with the establishment of entrepreneurs. Personally, I prefer if they left me alone to do what I want to do. If you really want to establish yourself, you wouldn’t wait for the government to come and support you.

Do you believe that there are social issues which hinder the establishment of entrepreneurs?

For the most part, Sri Lanka is rural. In other words, there are so many rough gems around that need to be polished so that their ideas can be brought out into the light. What these individuals lack is the necessary soft skills. I believe that this is where the government should come in, help these individuals in developing their people, presentation and communication skills. I am also lobbying for entrepreneurship to be taught in schools. If we can learn about history, I don’t see why entrepreneurship is not part of the curriculum.

What are some instances in which a venture can fail?

If you think about it, setting up your own business is like jumping off a mountain and figuring out how to fly on the way down. If you crash, it is most likely because a pilot project was not conducted; it is important to remember to take baby steps. Even though this is the opposite of what most people say, you need to know when to give up as well. What I mean by this is, if you know that a venture is failing, have the courage. to give it up and start over with a fresh idea.

Do you have plans to expand internationally?

Kapruka is very stable at the moment so I do not have plans of taking it to other countries. However, Kapruka has led to the development of Grasshoppers, the wheels of ecommerce. The challenge isn’t to deliver a product to Rajagiriya, rather, it lies in delivering something to a rural village in Ratnapura. My next goal is to take the Grasshoppers network to other developing countries where rural deliveries are difficult to do.

 What would you want the next generation of entrepreneurs to know?

Improve your soft skills. A lot of young entrepreneurs have great ideas. but they cannot look eye to eye with a person. This is because they are too shy about being vocal regarding their ideas. Vulnerable people like this are at risk of falling into the hands of the wrong investor who may take them for granted. You might know how to walk the walk. but you must how to talk the talk as well.

Posted by Rachitha in Review Articles

Kapruka Fruit and Vegetable Gift Baskets

Look no further, you have found us, your ultimate destination for gift giving.  Looking for a perfect gift can be frustrating and exhausting.  You aren’t looking for just a gift, but to give that special someone the “wow” experience that they deserve.  But where do you look first?  Luckily, we have you covered with the perfect gift: Fruit and vegetable gift baskets.

 

Fresh fruit baskets  are a splendid way to show your affection and they are fantastic gifts for a multitude of occasions including, birthdays, anniversaries, weddings, valentines, and even just to say thank you.  And to make the gift giving even better, fruit basket deliveries can be lighter on your wallet, easy to send, and even more special for the recipient when they receive your custom heartfelt note.

Kapruka offers fruit basket gifts unlike any other. These baskets come in many different packages to that you can set the tone of your perfect gift.  If you are looking to send a romantic gift to a significant other, we have fruit baskets that include oranges, apples, juicy grapes and are topped off with a bottle of red grape wine to dial up the romance.  As for a thank you or care package gift, our basket featuring freshly picked fruit and savory snacks works fabulously. Treat that person to a munchable gift that they can enjoy at home or on the go.

Kapruka’s fruit and vegetable gift baskets are also a great choice for a foodie.  If you know someone that like to cook or try new exotic foods, we might have just the gift.  Our medium vegetable box gift offers a wide variety of fresh vegetables from top selling farmer’s markets in Sri Lanka.  This is a delicious way to offer that foodie of yours the chance to try new foods and recipes.

You are guaranteed to find the fruit gift basket of your dreams here at Kapruka.  With us, you can leave your worries of imperfection behind as we promise to deliver your special someone with the gift that makes them feel as special as you know they are.

 

Posted by Rachitha in Review Articles

E-commerce Delivery in Sri Lanka…..!!!

At present, when it comes to online shopping a new generation of customers who value convenience, time and cost saving over other means, has embraced the Sri Lankan e-commerce culture with such priority. Globally, e-commerce is one of the fastest growing industries; however, in Sri Lanka it is at the primary stages of its adaptation to this new wave of innovative culture. Hence, every day is a new learning experience to the Sri Lankan e-commerce industry, with the use of new trends and best practices. This would eventually allow fully utilizing and reaching the full potential of e-commerce in Sri Lanka.

The rapid advancements in information technology (IT), has allowed the Sri Lankan e-commerce delivery services to grow into a competitive arena. One of the factors that had contributed to this remarkable progress is the country’s high penetration in mobile phones. According to census and statistics, every citizen in Sri Lanka owns at least one or two mobiles and the amount of smart phones available in the country has surpassed the national population levels. This has created a platform for citizens where, it has allowed them to gain an exposure to the e-commerce industry in both locally and internationally.

Furthermore, the Sri Lankan e-commerce delivery services now provide items related to medicine, household, clothing and kids (Clothes, toys etc.), construction, machineries etc. and services related to travel, education, hospitals etc. This has become a competitive medium of trade as, it tends to avoid the intermediary and so forth hence, it has proven to be more cost effective and efficient when compared with other means.

This has enabled Sri Lankans to seek more services via e-commerce means as, it is one of the high cost-effective means compared to other physical delivery services. In addition, they offer variety of discounts while providing a high quality range of services and goods.

Last Mile Delivery…

One of the biggest challenges that many local e-commerce sites face is the issue of ‘on-time product delivery’ in rural areas due to the lack of service in last mile delivery.

The “last mile” of e-commerce fulfillment, the processes and systems involved in making sure final delivery is efficient – is getting plenty of attention these days. New models that are introduced for managing the “last mile “such as,         “click and collect” locations and added cost pressures in the form of tougher dimensional pricings from parcel carriers are forcing closer scrutiny for the last-mile processes.

Many reputable Sri Lankan e-commerce delivery services tend to sustain in providing fast-paced solutions to its customers. As a result, they use ways such as,  ‘a fix date delivery’, ‘collect at your local store’, ‘Next day delivery’, ‘same day delivery’, ‘two hour delivery’ etc. to ensure that the customer experiences a better service. However, the most popular solution provided is the ‘fix-date delivery service’ as, this gives a better closure to the customers on their product deliverables and also due to the fact that many Sri Lankan e-commerce delivery services aren’t capable of providing fast-paced courier services such as ‘Same Day Delivery’. This is mainly due to the lack of resources such as, warehousing, stocks, raw materials, skilled labor, vehicles, updated logistics etc.

Grasshoppers…

 

Grass hoppers is yet another venture from the Sri Lankan entrepreneur and E-Commerce Guru Mr. Dulith Herath.

As a serial entrepreneur himself, nothing gives his to joy as much as seeing and helping someone else to achieve their entrepreneurial dreams. Achieving Dreams together is his concept for this. Grasshoppers success stories are not only about how successful their E – commerce deliveries are, but also about empowerment and giving wings to entrepreneurial dreams of many Sri Lankans united under one flag across the country. They continue to disrupt the conventional notions of e-commerce delivery in Sri Lanka. Grasshoppers concept keeps evolving and they are looking at using the coastal shape of Sri Lanka to actualize “Middle Mile” delivery from hub to hub.

Impotence part of  in here is The “Last Mile” to deliver to the end customer will be completed by a Grasshopper! (Entrepreneurs who are join with grasshoppers) Grasshoppers not only underpinning local entrepreneurs, they are creating jobs by providing more people with the opportunity to Be Their Own Boss by joining the Grasshopper delivery chain.

It is Kapruka.com’s unique delivery fulfillment arm with the promise of offering the cheapest and the quickest service in door-to-door delivery in Sri Lanka. At Grasshoppers  intend to revitalize the courier network in Sri Lanka and to be the chosen partner for various leading brands, local industrial experts and rising local and global businesses. Each delivery is a mission for them to build a long-term trusted relationship with their stakeholders. This encouraged them to create innovative systems and time definite delivery schedules.

 

 

 

 

 

 

Posted by Rachitha in Review Articles

Tour with Kapruka Traval Desk Under Your Fingertips…!!!

Why do we travel…?

 

 We all travel for different reasons, some people travel for business, others for pleasure. The reasons people travel might be different from one person to the next. Can you imagine what is life without traveling? Is it possible? Whatever your reason is, traveling is a part of people’s life. We all travel. The reason behind that is up to you

  • Some people travel to make friends
  • Some people travel to get close to their loved ones.
  • Some people love to travel alone.
  • Some people love to travel for adventure.
  • Some people travel to learn

So, whatever your reason for embarking on a trip in sri lanka, take a moment to consider why you are going & How you are going. What are you looking for on your travels? plan a trip with Professional Driver, have a think – travel with a purpose, and some understanding about what you want to achieve. Travel with passion.

Why do you Rent a Vehicle with Professional Driver?

  • Freedom of movement
  • Money saving
  • Comfort
  • Affordability
  • Low cost travelling
  • Safety

This is why people choosing vehicle rental services for their travel needs.

Common Issues that Customer has being faced in renting a car…

When renting a vehicle, the customer faces a plethora of challenges. Owing to this, customers seem unhappy about the service of car rental reservations. Usually, the root of these problems extend from communication mishaps. Many of the problems that occur stem from incorrect information with regard to pick up and drop off locations being swapped between the vehicle rental company and the customer. Another issue that customers face is the lack of adequate service in terms of cleanliness and quality standards of the car.

For instance, a huge concern is the fact that the drivers lack sufficient knowledge about road rules and regulations. Furthermore, the drivers are not friendly and accommodating which happens to be another problem. For Sri Lanka to be in par with its other counterparts in terms of booking vehicles online, it is essential that these problems need to be minimized.

Experience the Best During Your Journey…

“Kapruka Traval Desk” is the newest E -Commerce product that has been launched to the global market by Kapruka.com in recent.

 

Kapruka “TRAVEL DESK ”  Reserve your car Today and avoid the hassle of finding a reliable rental car in Sri Lanka… https://www.kapruka.com/carRentals/rental_cars_sri_lanka.jsp

Kapruka Traval Desk is Not just another customary vehicle rental service for your everyday travel demands. This service is facilitated with an online vehicle rental reservation system which open doors for any domestic or non domestic customers to choose whichever luxurious type of vehicle to discover any beautiful destination in sri lanka.

What makes unique this service from today’s common apps and other vehicle rental services in the market that “Kapruka TRAVEL DESK” is occupied with well trained , experienced, trustworthy, and mannered travel guidance in their service

Travel desk website provides you various options which concerns your budget and the types of vehicles followed by any payment method of cash or visa/master through online. Apart from the above services specially now you can enjoy choosing ;

 

  • Airport pickup/drop off,
  • Rental fleet
  • Day packages services as well.

About Travel Desk Packages

We design the best tour package that suits the client’s needs and wants, especially their budget. We handpick the best tour destinations, the best hospitality, the best transportation, and everything “the best” to meet your requirements.

 

Where to rent a car? The choice is yours, and one of the best car rental reservation  providers is Kapruka Travel Desk..

 

Posted by Rachitha in Review Articles

PUSHING GROCERY OFF THE EDGE TO TAKE THE E-COMMERCE PLUNGE IN SRI LANKA

Online Grocery shopping is the trickiest e-commerce nut to crack and many large supermarket chain have only made a half-hearted attempt to do so. Customers too have been slow to adopt online grocery buying. A study by Morgan Stanley recently showed 84% of shoppers still prefer to choose their grocery items personally and this has remained unchanged since 2016.

One the one side Grocery in Sri Lanka is largely MRP driven and extremely price sensitive hence margins can be deemed too slim for the additional logistics of home delivery. On the other side the grocery customer does not have an incentive to shop online unless the inventory provides choice and thereby a meaningful basket size to take the online plunge. The challenges surrounding the delivery of fresh is another major psychological constraint. In a market where going to the Sunday pola is still the things to do, the idea of relying on the online channel for freshness seems unrealistic.

I absolutely love to crack these hardest nuts and going into the 2nd phase of Kapruka’s engagement with Sri Lanka’s leading supermarket it’s important to look in the eye of these large players and tell them exactly how to make online grocery a winner.

 

Online Must Be About Choice

One obvious advantage is choice. At the store your space is limited to your shelf and the number of brands and SKU’s on shelf is limited by the masterfile. Online grocery should be about offering that choice and more to the customer.

Local Store Feeding a Region Works

Logistics is the other make or break game that can be made the advantage in online channel. Most go for the very traditional fulfillment model which is the inventory model. It simply means you have a certain inventory that is dedicated in your warehouse ready to be shipped on demand. But this requires a lot of holding costs and opportunity costs become huge. The hyperlocal modal on the other hand is the model for scalability and most new entrants in the field opt for this. Going hyperlocal means plugging the last mile logistics to the local store with each of them feeding their region.

No Frills No Fat Channel

So, in this 2nd phase with Cargills Food City, https://www.kapruka.com/shops/specialGifts/spotlights.jsp?t=foodcity Kapruka is navigating with the giant to go hyperlocal- and with that to relook at some of the cost structures that get in the way of seeing the potential of online grocery.

The beauty of E-commerce is that it is a completely different beast to traditional brick and mortar retailing. It carries none of the frills or the fat layers of your store that’s plugged with innumerable front-end costs from shelf space, to sales staff, to electricity that squeeze margins. It is essentially a high margin model that can simply take-off on the already sunk costs of physical stores and warehouses.

Online Grocery is without doubt an economically challenging space. But increasingly with the willingness to innovate coupled with scalability some large players like Whole Foods partnering Amazon and Walmart going it alone are cracking this nut.

So, while the store experience is here to stay for Grocery, agility and willingness to change can make e-commerce a plunge worth taking. Backed by Kapruka and its Grasshoppers infrastructure that is transforming the last-mile delivery in Sri Lanka it really time to decide to take that leap or simply watch from the edge.

Posted by Rachitha in Review Articles

“No More Excuses! E commerce is a DO or DIE for Lankan Businesses” – Dulith Herath

Sri Lanka’s e-com pioneer Dulith Herath says in exclusive interview discussing how his network of online retail facilitators, from ‘Kapruka’ to the latest ‘Grasshoppers’, gives Sri Lankan businesses everything they need to ace the online retail game.

“Sri Lankan businesses need to take a good look at how dinosaur enterprises were affected in bigger markets across the world. They were big, once relevant but completely outdated when the digital revolution happened and the online buying culture erupted. It became a fast downfall to those dinosaurs. But, we don’t have to repeat the same mistakes here. There’s room to change, but not much time. So, now is the time you need to get behind this, before it’s too late,” says Dulith Herath. As the man who pioneered the ecommerce sector in Sri Lanka, Herath has a wealth of wisdom to offer any business on how to get their online game right. Right now, he has just completed what he calls ‘Sri Lanka’s first complete e commerce facilitator network’. For years now, Herath has been working in developing the country’s ecommerce sector through his own ventures like Kapruka and Grasshoppers; going as far as meeting Asia’s e-com king Jack Ma of Alibaba. Sharing more on this, Herath joined Daily FT for an exclusive interview where he discussed the future of e-tail, how Sri Lankan businesses are losing out by not tapping into the online marketplace, and why there are no more excuses left for local businesses to get their e commerce game on point. “It’s a do-or-die really,” he says.

“It’s not even a question to ask whether e commerce revolution will happen in Sri Lanka; it’s just a question of when, and it’s already happening”

Dulith has studied the e-commerce landscapes in markets all over the world, from US, Canada, India, China to Thailand, observing the common traits. He pointed out that everywhere, the online buying phenomenon was welcomed at different paces— but surely and most definitely, it was always welcomed by consumers to eventually dominate the everyday purchasing habits. “It’s not to say that people will never go into a shop, but traditional retail will only survive at the more experiential end of the spectrum. For everyday shopping people will always resort to convenience, and online is hard to beat in this matter.” Herath also added that in every country, the entry of a giant player with major investments would bring about a significant ‘hockey-stick’ spike in the e commerce sales causing the entire sector to grow rapidly. “We’ve seen this in every country, from Amazon to Flipkart… Because when investment comes, the concessions to convert consumers into adapters become possible, and once they convert, the it’s a matter of continuing the habit. In Sri Lanka, this happened too, and the ripples of this are felt across the entire chain…and this is exactly what I hope will happen more often here with big companies like Softlogic being present. The share that investors can also gain is massive, because they’re breaking new paths here.” He assures that it’s only a matter of time for Sri Lankan businesses to realize that without e commerce, they’re not even scratching the surface of the possibilities available in the worldwide markets. “Accessibility to the online market is there now, the question is, are you ready to work towards it?”

“The idea that the markets in the South Asian region are not ready is a myth. About 15% of the Indian market is online. It’s only 22% even in the US.”

“If you look at the biggest retailers here in Sri Lanka, they’re not online. And when I say online, I mean really online. For most, getting online is a matter of adding a shopping cart to their website, cutting a ribbon and a cake, releasing a press story and waiting for something to happen. And when nothing happens, they fire the team,  start again, maybe give a discount, and have the customers flock, take the discount and never return…so it will keep dying this natural death, and they give it up saying the market is not ready. It doesn’t work like that. For me, even if 99% of my retail is brick-and-mortar, I will still go after developing that 1% because that’s the future. You need to get into it, and be serious about it.”

Herath explains that for e commerce to really work and become a success for a company, it takes the business leaders to understand that it is the future. With global statistics pointing out that online marketplace will only continue to boom, bringing in new accessibility and market shares from every corner of the world, it seems only obvious that e commerce will be the most popular form of buying and selling tomorrow. “Leaders need to motivate their teams to keep digging at it; keep investing; keep analysing the data; keep communicating with the customer…only then, it will begin to happen. And if you invest in this now, when the primary commercial channel becomes e commerce in the very near future, you will still be in the game.”

“And remember, the world is your competition now…”

Hearth spins the conversation to zoom in on another point of view. What does radical accessibility mean to the consumers here? Will Sri Lankan consumers stay loyal to local brands that don’t take the online retail world seriously, when the same or better products are available from abroad, at the click of a button? “It’s not just the Sri Lankan businesses having access to the consumer markets across the world. It’s the other way round too… our businesses need to remember that the local consumers now have access to products from every corner of the world. They can just order what they want, and have it shipped from the other corner of the world, right to their doorstep—especially with ventures like Grasshopper that we just started where last mile delivery becomes simplified and extremely economical. So what’s stopping your consumers from switching to a international competitor now?”

Herath adds that local retailers who go online and maintain their presence in the e commerce sphere will stay at the top of the consumer mind as people spend more and more of their time focused on screens.

“Everything you need to make e commerce work in Sri Lanka is there. There are no more excuses for failing at preparing your business for the inevitable future.”

Herath has connected an entire network of businesses and collaborators that can help any company to start their e commerce success story in Sri Lanka. He says that everything from infrastructure builders to delivery is now available in the country, leaving no room to hold back on the exponential growth that online retail world offers retailers. “You cannot say that there are no payment gateways in Sri Lanka—it’s there; you cannot say that there is no consumer adaptation here in the island—it’s clearly there; you cannot say there are no last mile delivery—companies like Grasshoppers are international award-winning experts at it. So, Sri Lankan retailers really have no excuses to get their online game right. It’s the future of retail, and with everything you need available in the country, what are you waiting for? Go on, make your business future-proof.

Source- Daily FT- 22/1/2019

 

Posted by Curious Angel in Review Articles

Keep Calm and Buy a Handbag Ladies!! An Ode to all Sri Lankan Shopaholics

Buy Designer Quality Handbags in Sri Lanka.

A lady’s handbag is a passage to her soul. The design of the bag shows what kind of person she is, is she simple, classy, EXTRA, Gothic, chic,artistic, practical, trendy well i can seriously throw in a lot more adjectives but in simple terms by looking at the lady’s handbag we can get to know a lot about her therefore LADIES, make sure you get hold of the most suitable handbag.

But before lets get to know about the history of handbags, well firstly handbags have been a part of human life ever since humans had precious things to carry around, picture the stone age man carrying his stones around in a small bag well that is exactly how old handbags are with time this means of carrying important things around ended up becoming a status symbol to be precise this started during the Egyptian civilization where there little bags or “girdles” were decorated with precious jewels and fast forward to the 21st century Handbags have moved away from its practical usage into a fashion statement.

What is your prediction for the future of handbags? well i personally think that handbags must be functional and beautiful. Investing in an expensive and timeless piece is always worth it. Trust me.

Here are some essentials for your handbag collection;

Black and Functional

Ladies invest on a simple black handbag because it is extremely versatile and can be carried along with any look may it be a night out or to work.

Here are a few suggestions from our collection;

Vacation Bag

We live in an island so make sure to invest your hard earned money on a nice. BIG and colourful bag. Get hold of a bag that reminds you of sunshine, specially if you are heading towards the coastal area.

But if you are traveling towards the inner lands of Sri Lanka we suggest a simple white bag, it is classy and functional with a lady like hint.

“Spice it up” bag

We all need a slightly avantgard bag something a bit more extravagant suitable for a night out after work big enough to carry all the essentials perhaps a spare pair of flats because not all of us are superwomen to be walking around in heels for hours.

The fashion industry is constantly changing and yet handbags are such timeless items that will be in existence in different shapes, sizes and forms. Do you think it is essential to change your handbags to keep up with the trends or invest in a few handbags which can be used for different occasions? comment your opinions below.

Posted by Curious Angel in Review Articles

Never forget to carry a piece of home when you go to work

“The Joy Maker”

The alarm clock rings and it is another day,

After my cup of tea, I am on my way,

Yes, it is December and everyone is on holiday,

But here I am leaving my family.


All I want to do is to make you proud,

Yes, I work night and day to make sure your delighted,

My job is to create happiness in every neighborhood,

Thank you for loving me even when I’m beyond.


Thank you for the motivation and the patience,

Thank you for tolerating the long hours and silence,

Yes, I might forget to eat, I might be living in somnolence,

The hours are drawing near and I will be back in your presence.


It was truly beautiful to see how our loved ones understood our sacrifice. All this is for our Kapruka,We are a family, One family unbroken, entwined with love and unconditional dedication. Hold on we will come home soon but today we choose to make someone else smile.

Posted by Curious Angel in Review Articles

What does it take for a MAINSTREAM E-COMMERCE PLAYER LIKE KAPRUKA TO BEAT BREAD AND BUTTER AD COMPANIES IN THEIR space?

Kapruka clinched the SLT ZERO ONE AWARD FOR DIGITAL EXCELLENCE IN MARKETING IN THE MOST COMPETITIVE RETAIL SECTOR, beating top Brand campaigns crafted by award winning agencies at possibly half the cost. But why did we win this title? It is a very simple fact, no agency or any organization can live, breathe, eat, sleep and dream your brand, no one understands the true meaning and value of your organization but yourself.

Kapruka is an organization dedicated to making people happy, it’s not just another organization, each day our employees walk in through the gates of Kapruka thinking of the different people they are going delight, our goal is to put a smile on the faces of our customers.This year’s Valentines Campaign was no different, our talented marketing team led by Suresh Eranda wanted a simple and creative campaign that was relevant for everyone, who has won and lost this incredible battle called “LOVE”. Kapruka is a relatable brand with a reputation for opening the eyes of our customers and allowing them to see the bigger picture, it’s often tear jerking where we address matters often left ignored, but that is our recipe for being so close to our ever growing customer base.

This campaign had many obstacles, but we as a company was able to pull off a record-breaking growth rate in Kapruka’s history and more importantly were able to receive many valuable feedback from customers, celebrities, and most stakeholders who are connected to our business. This was a great campaign for us as an organization and also set the tone in believing how much we can achieve through using digital media effectively.

Social media collaborators and content creators like Wasthi and FTT played a huge part in making our campaign so successful. Firstly, Kapruka repositioned the perception of a “Gift” by creating an impactful advert and aggressive marketing campaign together with FTT with the tag “හැම ආදර කතාවකම මතක හිටන තෑග්ගක් තියනවා” line depicting how every memory is bound to a gift encouraging our customers to purchase our product to create a unique memory this Valentines’.“Wasthi” moved away from their usual type of videos and created a video for Valentines’ called “නුරාවනි “, where product placement was used successfully as the bouquet used in this video resulted in being the highest selling item. “Nurawani” was #1 trending in YouTube and became viral in multiple social media platforms.

      

Kapruka was able to show that marriage does not mean it is the end of a love story, however many couples feel the affection and romance declining especially after having children. Kapruka created a marketing campaign that would rekindle this love that’s been hidden and forgotten by showing old memories and arousing lost memories of how a tiny gesture of love, ended up making a person extremely happy and how they should redo this or continue this habit.Kapruka produced a commercial which highlights how important to sustain a healthy marriage life through this occasion by gifting, which has no age barrier from the millennial to Gen X.

Kapruka was able to recognise that No one feels more upset, left-out and bitter during valentine’s than the loners, Kapruka included this segment as well. A social experiment was conducted where participants were asked questions about their first love and many people answered that their first love is their parents. Then Kapruka altered the common perception of Valentines only being for lovers into a day that celebrates love in general, love which is of many different forms which could be parental, friendship or a simple gesture of showing appreciation to a person who means a great deal to an individual.

Kapruka being proactive and tackling all the sudden market threats successfully was able to penetrate into the rural markets with most sales coming from the outskirts of the country even as far as Jaffna and the marketing campaign focusing on the parents created a tremendous social uproar as it was able to melt anybody’s heart.

THIS IS THE SECRET OF OUR SUCCESS!

 


 

Posted by Curious Angel in Review Articles