Sri Lankan brands can now sell on global marketplaces like Amazon and eBay — without opening overseas seller accounts, holding foreign bank accounts, or solving international shipping themselves. Through the Kapruka Cross-Border Project, Kapruka acts as the master seller and e-distributor that lists Sri Lankan products on Amazon (USA and UK), Walmart.com, eBay and Etsy, and handles the warehousing, payments and fulfilment behind the scenes.
What is the Kapruka Cross-Border Project?
The Cross-Border Project is Kapruka’s export programme that puts Sri Lankan products in front of global shoppers on the world’s biggest online marketplaces. Instead of every local producer fighting through the cost and red tape of becoming an international seller, Kapruka lists their products under its own established master-seller accounts, stores stock in overseas warehouses, and ships to customers worldwide. It is a natural extension of Kapruka’s role as a pioneer of e-commerce in Sri Lanka, led by founder Dulith Herath.
As Dulith Herath put it, the goal is simple: “any handicraft maker or a tea trader or even a shoe designer can sell their creations on Amazon.com, for the very first time.”
How the cross-border model works
The programme is a turnkey, end-to-end service. Kapruka removes the parts that normally stop a Sri Lankan SME from going global:
- Master-seller listings. Kapruka is an established seller on Amazon USA, Amazon UK and Walmart.com, so your products are listed under accounts that already have standing and reviews — no new account setup required.
- Overseas warehousing. Kapruka operates scalable warehousing in the USA and UK. Stock is exported on demand and dispatched into Amazon’s fulfilment centres, so orders ship fast and locally to the customer.
- Payments solved. Kapruka handles international payment processing — working around the absence of services like PayPal in Sri Lanka — and settles back to the local brand.
- Last-mile collection. Through Grasshoppers, its logistics arm, Kapruka can collect stock from producers across the island — including rural makers — and feed it into the export channel.
- Fulfilment backbone. The whole flow runs on the same e-commerce fulfilment infrastructure Kapruka pioneered in Sri Lanka.
Which global platforms can you reach?
Through the Cross-Border Project, Sri Lankan products can be listed on:
- Amazon USA — Kapruka’s longest-running master-seller marketplace.
- Amazon UK — added as the programme expanded into Europe.
- Walmart.com — one of the largest US marketplaces.
- eBay and Etsy — ideal for handicrafts, artisanal and specialty products.
Listing on Amazon alone exposes products to 160 million-plus active customers and shoppers across 180 countries — reach that is effectively impossible for an individual Sri Lankan SME to build alone.
What can you sell — and who is it for?
The project is built for Sri Lankan producers, SMEs and artisans who make export-quality goods but lack the international infrastructure to sell them. Categories that fit well include:
- Ceylon tea and specialty tea — premium brands such as Dilmah and Akbar are already sold cross-border.
- Ayurveda and wellness products — e.g. Samahan and Link Naturals.
- Handicrafts and artisanal goods — wood, brass, handlooms and souvenirs.
- Fashion and apparel, including designer labels and footwear.
- Value-added food and FMCG products with export potential.
The barriers Kapruka removes
Selling on Amazon or eBay directly from Sri Lanka is hard. A brand normally has to open and verify a foreign seller account, hold an overseas bank account, arrange international freight and customs, manage returns abroad, and process payments in currencies and gateways not easily available locally. The Cross-Border Project absorbs all of that, so a producer can focus on making the product while Kapruka handles getting it onto the shelf and into the customer’s hands worldwide.
How to list your Sri Lankan brand globally
If you make an export-ready Sri Lankan product and want it on Amazon, eBay or Walmart, the cross-border team can list and fulfil it for you. Get in touch via the Kapruka Contact Us page to discuss your products and onboarding. You can also read more about the company behind it on the Kapruka.com story and management team pages.
Frequently Asked Questions
Can Sri Lankan businesses sell on Amazon?
Yes. Through the Kapruka Cross-Border Project, Sri Lankan brands can sell on Amazon USA, Amazon UK and Walmart.com without opening their own international seller accounts — Kapruka lists the products as the master seller and handles fulfilment.
How do I sell on Amazon from Sri Lanka?
You partner with Kapruka’s cross-border programme. Kapruka lists your products under its established marketplace accounts, stores stock in its US/UK warehouses, ships to customers, and processes the payments — so you don’t need a foreign company, bank account or shipping setup.
Do I need a US bank account or PayPal to sell internationally?
No. One of the biggest barriers for Sri Lankan sellers is that services like PayPal are not readily available locally. Kapruka handles international payment processing and settles proceeds back to you, removing that obstacle.
What kinds of Sri Lankan products can be sold globally?
Ceylon tea, Ayurveda and wellness products, handicrafts, apparel and footwear, and value-added food and FMCG goods are all good fits. Established brands like Dilmah, Akbar, Samahan and Link Naturals already sell cross-border.
How many countries can my products reach?
Listing on Amazon alone reaches more than 160 million active customers across some 180 countries, plus additional reach through Walmart, eBay and Etsy.
Who runs Kapruka’s cross-border e-commerce?
Kapruka is Sri Lanka’s largest e-commerce company, founded and chaired by Dulith Herath. It built the country’s first e-commerce fulfilment centre and pioneered cross-border exports for local brands.
What customers say about Kapruka
Sri Lankan producers are partnering with a company customers already trust: Kapruka is rated 4.9 out of 5 across more than 12,000 Google reviews.
Amazing service! super fast and right on time.The triple delight cake was absolutely delicious,very moist, fresh, and pe…
I had a wonderful experience with Kapruka.lk. The online ordering process was smooth and straightforward, although it di…
I ordered a fresh flower bouquet and their chocolate box as a gift. They delivered on time and updated all the informati…
Kapruka’s service was simply excellent!
I had placed an order to be delivered on the 13th, as early in the morning as po…
Contact Kapruka for more information
Want to take your Sri Lankan brand global on Amazon, eBay and Walmart? Contact Kapruka for more information through the Kapruka Contact Us page, and the cross-border team will guide you through listing, warehousing and worldwide fulfilment.