Whenever we enter a supermarket and wander to the chocolate aisle, it is almost impossible to miss the eye-catching box of gold-foiled chocolates we commonly know as Ferrero Rocher. The elegance and class of the design are obviously evident as we are eager to purchase it. Indeed, first by its striking appearance and secondly, by its attention-grabbing exoticness. Likewise, Ferrero is a popular confectionery brand, most of us know by its chocolates Ferrero Rocher, Kinder, and delicious hazelnut spread Nutella.
In the first place, the brand is rooted in humble beginnings back in Italy in 1946. Further, Ferrero is growing exponentially, thanks to its global outlook which puts its product and people first. Today, it is available in over 55 countries with its Asia Pacific headquarters in Singapore. This article will explore its presence in Sri Lanka and its growth over the years.
What are Ferrero Rocher chocolates?
Ferrero Rocher is a chocolate and hazelnut confectionery produced by the Italian chocolatier Ferrero. Firstly, in 1982, chocolate lovers experience Ferrero Rocher in Europe. Shortly after release, they halted production because of a problem with label printing. As a matter of fact, Michele Ferrero, its inventor, named the chocolate after a grotto in the Roman Catholic shrine of Lourdes. Notably, Rocher de Massabielle. In fact, the word Rocher comes from French and means rock or boulder. In detail, the chocolate contains a whole roasted hazelnut encased in a thin wafer shell filled with hazelnut chocolate. Additionally, they cover it with milk chocolate and chopped hazelnuts.
Production insights
The production process is secretive, and they do not allow smartphones or notebooks inside the factory. In particular, journalists rarely get a chance to cover any event in the factory. For example, as of 2015, the production in the Alba factory totals 24 million Rochers a day and they use machinery for the process. In general, the production process begins with flat sheets of wafer with hemispheres moving down an assembly line.
Consequently, the wafer hemispheres are filled with a chocolate hazelnut cream and part of a hazelnut. Then, two of these wafer sheets, one with hazelnut and one with hazelnut chocolate cream are clamped together. Accordingly, the excess wafer is cut away producing wafer balls. Then, they coat these balls with a layer of chocolate, a layer of chopped hazelnuts, and a final layer of chocolate before they pack the chocolate.
What makes Ferrero stand out in Sri Lanka?
The pleasing wrapping and presentation of Ferrero Rocher make them an elegant gift for loved ones. Uniquely, Kapruka has several exciting gift boxes that use Ferrero Rocher chocolates to give them an extra dose of glamour. Forthwith, “There’s Never Been a Fine Chocolate Like This Before!” Ferrero Rocher ads declared, and we in Sri Lanka ate it right up. Thus, it is the perfect marketing ploy towards the perfect target audience, and it is working seamlessly.
Encased in gold aluminum, the sweet treat is a glowing orb that conceals the pains, joys, and dreams of everyday life between layers of crushed hazelnut and chocolate filling. It is a sign of respect and good taste. After all, it is a symbol of “the good life,” a tangible thing that vividly encapsulated social and economic aspirations in a way no other food item could.
Where to buy Ferrero Rocher in Sri Lanka?
It has almost become a practice for us to sigh loudly at the tasteful display of Ferrero Rocher in supermarkets. Apart from supermarkets, they are also available at various online stores including Kapruka. Uniquely, Ferrero Rocher is also commonly available in Sri Lanka, and relatives who travel overseas will clutch a box of Ferrero Rocher on their visit to family and friends. Likewise, it is now common to deliver your near and dear with fresh flowers and Ferrero Rocher chocolates in an appealing gift box through online delivery.
Ferrero Rocher Price in Sri Lanka
The price of Ferrero Rocher in Sri Lanka varies widely based on the location and type of store. For this reason, there is no exact price point, as each retailer sets their own rate. In fact, seasonal sales and discounts can also impact the final selling price, especially during festive periods or special occasions. Additionally, Ferrero Rocher is often sold in combination with cakes, teddy bears, or gift bundles. All in all, this further affects the price, offering a convenient but more premium option for gifting. To sum up, shopping around or checking online is recommended to find the best deals on this popular treat.
How famous is Ferrero Rocher in Sri Lanka?
It is important to note that many of our Sri Lankan citizens has actively played a part in boosting the company’s sales with their purchases of Ferrero Rocher throughout the years.
See the Ferrero Rocher chocolate collection here
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